How to improve conversion
A detailed look at the conversion improvement process
Summary
At RedEye we understand there is no magic bullet for improving conversion.
No website is the same, no users are the same. The trick is to understand your users and target them，
in the most effective way.
This white paper will take you through a four stage conversion improvement process helping you understand ，
and identify .the different marketing activities you can use to build your own structured programme for improving conversion on your website.
The paper covers strategies to analyse, test, optimise and measure your website.
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