THE NOSE KNOWS

page:3

RedEye Tuesday, September 14, 2010

THE NOSE KNOWS
BY Leonor Vlvanco

What do women want ... to smell?

Vanilla is the No. 1 preferred scent among women in the U.S., in front of No. 2 favorite coffee, according to results of a survey released this week.

The survey was commissioned by Axe body products and conducted in June by Alan Hirsch, a doctor and founder of Chicago's Smell and Taste Treatment and Research Foundation. It centered on interviews with 200 women ages 18 to 35 in 10 big cities nationwide.

Hirsch's theory is that over the years coffee has become more mainstream thanks to the explosion of coffee shops, and vanilla has become more popular in products such as perfumes and flavored drinks.

In Chicago specifically, women find the aromas of vanilla and lilac most appealing while women in other cities favored different scents.

"Who would've thought lilac and vanilla were so popular here?" Hirsch said. "I would've thought it'd be more pizza."

"I think vanilla has a safe and secure feeling," he said. Hirsch noted that many nipples on baby bottles, for example, have for years used vanilla flavoring and its smell may be associated with a feeling of comfort later in life.

In my opinion, I think it's interesting about the women like smell! but will they really make a scent reminiscent of grass? Maybe or that's not really come from natral. Women may like the smell, but on their man? I think vanilla has a safe and secure feeling too, because security is very important for women. But we know this is just a taste of it.